A Mediterranean Lifestyle Beyond the Beach
Born on the shores of Formentera in 2012, Beso Beach has evolved from an iconic beach restaurant into one of Spain’s most recognizable lifestyle brands. Founded by Rafa Viar and Angie López Grijalbo, the concept blends Basque-Mediterranean gastronomy, design, fashion, music and travel into a single universe inspired by the Mediterranean way of life. What started with feet in the sand has become a Love Brand with locations across Spain and an expanding collection of products and experiences that embody its philosophy: living beautifully, naturally and by the sea.
A Story That Began with a Kiss
There are brands that are created following a business plan, and others that are born from an emotion, an intuition, and a particular way of experiencing life. Beso Beach belongs to the latter.
Its story began in Formentera in 2012, on the beach of Cavall d’en Borràs, when Rafa Viar and Angie López brought to life a family project that would eventually transcend the world of hospitality to become a true Mediterranean lifestyle universe.
The name itself perfectly captures its essence: Beso, “Kiss.” A simple, warm and universal word, associated with encounters, affection and those special moments that remain in our memories.
Rafa and Angie: Two Worlds, One Vision
To truly understand Beso Beach, one must first understand the two people who created it.
Rafa Viar brought extensive experience in hospitality and tourism, a deep connection to gastronomy, and a warm, personal approach to welcoming people. Angie López brought a different sensitivity: fashion, trends, design, travel and a natural ability to create concepts with a distinctive identity. Two different yet deeply complementary personalities. He brought gastronomy and hospitality.
She brought aesthetics, fashion, design and brand vision. Together, they found a common language and created something that went far beyond the traditional concept of a beach club.
Today, Beso Beach is much more than a destination. It is a lifestyle brand spanning restaurants, fashion, fragrances, wellness and travel experiences, united by one philosophy: celebrating the Mediterranean through meaningful moments, authentic connections and effortless luxury.
Born by the Sea
This season, Beso Beach presents Born by the Sea, a campaign inspired by its origins. More than a creative concept, it is a declaration of identity.
Born on the beaches of Formentera, with sailboats on the horizon and the Mediterranean shaping every detail, the campaign celebrates the sea not simply as a destination, but as a way of living. The collection captures effortless elegance, natural textures and the timeless freedom that has defined Beso Beach since day one. It is an invitation to reconnect with slower moments, endless summers and authentic experiences where luxury is measured by emotion rather than excess.
Beso Sun & Glow
Expanding beyond hospitality and fashion, Beso introduces Beso Sun & Glow, its first wellness and nutricosmetics launch.
Developed to support healthy skin from within, the supplement reflects the brand’s growing vision of Mediterranean wellbeing, combining beauty, longevity and lifestyle into a daily ritual inspired by life under the sun.
Beso Travel – Goletta Experience
For those seeking to discover the Mediterranean beyond the shoreline, Beso Travel offers an exclusive journey aboard a traditional Goletta sailing yacht. Combining the freedom of sailing with Mediterranean gastronomy, the experience takes guests towards secluded coves, hidden corners and crystal-clear waters, creating an intimate escape surrounded by nature and the sea.
More than a sailing excursion, the Goletta Experience extends the philosophy of Beso Beach into the open sea. From the relaxed atmosphere on board to the pleasures of swimming, dining and discovering new landscapes, every detail reflects the brand’s distinctive approach to Mediterranean living and its celebration of freedom, connection and unforgettable moments.
